CSR is Part of R.E.A.L
Driven by transformation through education, R.E.A.L Education strives to realize our vision of transforming lives in every community through learning.
CSR is part and parcel of our business and existence, not a separate entity. This unwavering commitment gains us integrity and the trust of our valued parents and communities.
R.E.A.L’s sheer existence and growth is inextricably linked to CSR and vice versa. We believe in a shared commitment towards cultivating ethical values and integrity in everything we do. At the end of the day however, our aim is to merely practise more than just philanthropy but to educate, nurture and inspire future generations.
Principles of R.E.A.L CSR
Like every other endeavour, CSR at R.E.A.L is guided by a set of core values dubbed the ‘5Cs’ that lead us towards achieving our vision.
With education being the foundation for human progress, social development and the creation of a healthy economic environment, we will continue to provide quality and affordable education that engenders positive transformation.
Inherent in each core value is our commitment to be ethical, truthful and dependable which serves as a guide to making good decisions and conducting business ethically. Every year, we work closely with our communities and other bodies to organize various CSR initiatives to support a host of charitable, social causes. Through these mutually-beneficial partnerships or collaboration, our people also stand to gain fresh perspectives while developing leadership skills and teamwork.
We uphold integrity, which guides our words and actions
Our people uphold strong moral and ethical principles that transform our work and conduct with others.
We foster teamwork, internally and with the community
Transformation must be undertaken as a team as ‘no man is an island’. Thus, we foster collaborative & mutually-supportive environments.
We are unconventional and innovative
Supported with other core values, we transform ideas across imaginary boundaries to be boundlessly inventive and feasible for greater results.
We engage in open and honest discourse, respectfully
Active discussions and exchange of ideas engender transformation of ordinary ideas into extraordinary ones.
We challenge the norm, analytically and knowledgeably
We continuously transform the status quo by challenging ourselves to seek better ways of doing things.
Our CSR Approaches
We believe that R.E.A.L is ideally-placed to tap on its wealth of knowledge, talent and resources to serve the needs of its people and communities, especially in the area of ’Child and Youth Development’.
With education being a primary indicator of a country’s social status and progress, it is vital for us to continue providing precious opportunities to all and to make quality education accessible and affordable to the masses.
Essential Skills & Values for Leadership
To invest in the future of our children by empowering them with essential skills and character values that help realize their true potential.
Basic Needs & Educational Rights
In line with the mission of R.E.A.L Foundation, our objective is to help the needy and underprivileged in obtaining their basic needs and educational rights.
Family Bonding & Community Ties
A vibrant community begins with strong, collective family units. We strive to inculcate embracing bonds of relationships between child, family and community.
Sustaining Long-Term CSR
CSR efforts are only sustainable if it is ingrained into the very fibre of the business company’s business model and form a fundamental feature of its practice, philosophy and plans.
The R.E.A.L Learning Hub, a landmark icon for research and development, will play a crucial role in attracting, retaining and developing talented people who ultimately determine our success. We also consistently recognize the vital contribution of our staff; while fostering a workplace culture that promotes innovation, teamwork, health and wellness.
R.E.A.L aims to be an education provider that is trusted for its quality. Hence, the “Balance Scorecard” approach; led by the four main perspectives of Financial, Customer Satisfaction, Internal Process, and Learning & Growth, has been adopted. At the same time, strategic partnerships with NGOs, foreign universities and large corporations such as Sunway Group allow us to foster long-term relationships.
We are committed to minimizing our environmental footprint by adopting paperless solutions such as the web-based ‘Parents Portal’. Creating safe and conducive environments is always a priority, as we constantly ensure that all our buildings and learning materials are safety compliant. R.E.A.L also supports and encourages students’ active engagement in conservation efforts and dedicated Eco Projects.